Product Research Scorecard
Score any Amazon product niche across 12 criteria — demand, competition, profitability, and differentiation. Get an instant Go / Caution / No-Go recommendation.
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Market Data
Product Characteristics
Product Research — FAQ
What makes a good Amazon product to sell?
A good Amazon product typically has: monthly niche revenue of $20K+, fewer than 500 reviews on the top competitor, a selling price of $20–70, COGS under 35% of price, and a clear way to improve on existing listings. This scorecard checks all of those signals.
How do I find monthly revenue for a niche?
Use a BSR (Best Seller Rank) to sales estimator tool (like the free one on this site) to estimate monthly units for the top 10 listings, then multiply by price. Tools like Jungle Scout, Helium 10, or SellerSprite can also pull this data directly.
How many reviews do top competitors need to have before a niche is too competitive?
As a general rule: under 200 reviews is easy to enter, 200–500 is moderate, 500–1,000 is hard but possible, and over 1,000 means you need a serious differentiation angle and big launch budget to compete on reviews.
What score means I should pursue a product?
65/100 or above is a strong GO signal. 45–64 is a CAUTION — worth researching further but address the red flags. Below 45 is a NO-GO — the niche has too many structural problems to overcome without significant risk.